Entries by Joel Jochim

What Designers Really Do and Why You Need One

I’m Joel Jochim, and I’m a designer.  There. I said it.  But before you assume that I only “make pretty things” for a living, let me explain what I really do.  Before anything can be made attractive, a designer has to become a puzzle solver who takes the constraints, wants, and needs of clients and […]

Designing Experiences in the New Normal

In the era of social distancing and quarantining, it can be easy to believe that designing personal experiences for your customers is an impossible task. Since some of the key principles of experience design rely on using of the five senses to create the largest impact possible at each touch point, it would seem that […]

Retro Reimagining with Lenticular Printing

Remember the old plastic-covered photographs you’d pull from a cereal box that would replicate motion or animation when tilted back and forth? This method of printing is actually referred to as lenticular printing. It creates this effect by using separate images or frames broken up into bars and pushed together as one single image. A […]

Subaru: A History of Advertising Excellence

Car advertising can run the gamut of wonderfully genius to utterly divisive. On one end of the spectrum, you’ll find the endearing message present in Porsche’s 2006 ad “Through Children’s Eyes” that boasts the child-like wonder that a luxury sports car can conjure up. On the other end is the ad campaign that Chevrolet has […]

The 5S Visual Management System

I confess that we designers and creatives tend to obsess about our tools — the ones we have and the ones we could have. While these tools undoubtedly aid us in our work, there’s one simple, free tool that can be more effective in helping with work efficiency than anything you could spend money on: […]

Roll ‘Em

I have many hobbies and inspiration sources in my life that affect the way I approach design as a whole. One of the main influences I’ve embraced most over the years is the art of film. Film and design are two completely separate art forms, but that does not imply that designers cannot learn from […]

Inspiration vs. Replication

Inspiration is one of the most necessary tools in a designer’s arsenal. It can also be one of the most dangerous if used incorrectly. Pablo Picasso once said “Inspiration exists, but it has to find us working.” There are a few meanings to this, but the core message is that inspiration is something that shouldn’t […]