Street Psalms is a missional non-profit with a focus on urban environments. They have several “hubs” around the world where they train individuals to become incarnational leaders who live among the people they serve. To share their years of research and experience, they wrote an extensive document called the Incarnational Training Framework. They needed a way to distribute this information quickly and easily, so we designed them an ebook that could be downloaded by their partners across the globe.
A Thoughtful Reading Experience
The people at Street Psalms are practical, on-the-ground activists but they are also dedicated scholars. The design needed to be approachable while still reflecting the careful thought and research that went into the text.
While we often design text to be skimmed, this particular text was meant to be dug into and thought deeply about. To make the reading experience as pleasant as possible, we provided generous margins and leading. We also took inspiration from textbook design with color-coded units and pull quotes to illuminate important ideas.