Entries by Courtney Davidson

Two Things to Know Before Setting A Media Budget

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Matt Jensen Marketing has clients across town, across the U.S., and even across the pond. Because we do, we’re often researching media costs for different markets.  When marketers reference “media” they’re traditionally talking about a combination of tactics like billboards, radio spots, television commercials, and digital ads. There are increasingly more media options for advertising, […]

Marketing Budget 101: Begin With Goals

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There are a few tasks that, no matter how many times you do them, they’re still daunting. Box jumps for one. Cooking chicken without drying it out for another.  And pulling together an annual marketing budget. After nearly two decades in the marketing industry, I still have to mentally prepare for budgeting tasks. I’m relieved […]

5 COVID Consumer Habits to Refine Your 2021 Media Budget

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A pandemic changes everything. Or does it? MJM recently performed a market analysis for one of its clients with locations across the Midwest, and while our findings may not be an apples-to-apples comparison for your company, our research did bring to light a more accurate assessment of consumer choices during the pandemic. In a nutshell, […]