Entries by Courtney Davidson

Marketing Budget 101: Begin With Goals

There are a few tasks that, no matter how many times you do them, they’re still daunting. Box jumps for one. Cooking chicken without drying it out for another.  And pulling together an annual marketing budget. After nearly two decades in the marketing industry, I still have to mentally prepare for budgeting tasks. I’m relieved […]

5 COVID Consumer Habits to Refine Your 2021 Media Budget

A pandemic changes everything. Or does it? MJM recently performed a market analysis for one of its clients with locations across the Midwest, and while our findings may not be an apples-to-apples comparison for your company, our research did bring to light a more accurate assessment of consumer choices during the pandemic. In a nutshell, […]