When you’re a nonprofit, every cent can truly make a difference. At Matt Jensen Marketing, we’ve discovered a lot of tricks over the years to help nonprofits develop lean and efficient marketing systems that can deliver high-impact messages while keeping operating costs low. Here are a few of our favorite services that offer special rates and features for qualifying 501(c)3s and why you should be using them.
Nonprofit employees usually wear a lot of hats, designer and social media guru often among them. If you are struggling to fill your feed with consistent, on-brand messaging, Canva may be the solution. Canva is an easy-to-use design platform that allows you to create custom graphics for social media in a matter of minutes. You can even use it to create print pieces like newsletters and brochures.
While a light version of Canva is available for free, qualifying nonprofits can apply to upgrade to the premium version at no cost. The huge benefit of this is the ability to use Canva’s Brand Kit, which allows you to save your brand logos, fonts, and colors so you can easily apply them to any design. You can also create templates for your team to have at-the-ready. Learn more about Canva for nonprofits here.
Donors love the ease of being able to give online, but those transaction fees can really add up. Enter Shopify.
Shopify is traditionally known as an e-commerce platform, but they can also make it simple for you to process donations and even sell merchandise. Their drag-and-drop builder also allows you to easily update your website content and share your story, no coding experience necessary. Learn more about how to apply for Shopify’s discounted nonprofit rates here.
Emails are the bread-and-butter of most nonprofit communications, so it’s important that they represent your mission well. Using a premium email marketing service like Constant Contact can help you put your best foot forward.
Constant Contact offers a 20–30% discount for qualifying nonprofits and includes an easy-to-use email builder as well as event sign-ups, polls, and other useful tools. They also make it easier to organize your mailing list and send targeted messages to specific segments.
Bonus Tip: If you’re using Shopify, you can integrate it with your Constant Contact account for seamless functionality.
You probably need no introduction to Google. But did you know that they offer discounts on their services for qualifying non-profits? With G Suite for nonprofits, you can set up email accounts with your domain name, making them look more professional and less likely to get trapped in spam filters.
You’ll also get more storage in Google Drive than you would with a typical free Gmail account, allowing you to create templated documents and presentations that you can easily share among your team. On top of G Suite, Google also offers nonprofit discounts and grants for Google Ads, YouTube, and Google Maps. Learn about all of Google’s nonprofit tools here.
If all of this information is still making your head spin, Matt Jensen Marketing is here to help! We have experience working with nonprofits both big and small and can provide the guidance and training your team needs to start marketing your nonprofit like a pro. Contact us to get started.