Entries by Kirstie Wollman

You Already Have the Data to Understand Your Customers

Apple’s new privacy updates are great for consumers, but they’ve left businesses worried about how to effectively target advertising. But don’t fret — chances are you already have access to a wealth of information about your customers right at your fingertips. Here are a few ways to unearth it: Check Your Demographics Basic data is […]

Nonprofit Marketing: 4 Tools that Offer Discounts

When you’re a nonprofit, every cent can truly make a difference. At Matt Jensen Marketing, we’ve discovered a lot of tricks over the years to help nonprofits develop lean and efficient marketing systems that can deliver high-impact messages while keeping operating costs low. Here are a few of our favorite services that offer special rates […]

Designing for Humans in a Robot’s World

Over the last few months, I, like most people, have been asking myself a lot of questions. Small questions like, “Do I have enough toilet paper?” Hard questions like, “When will I see my friends again?” And big questions like, “What will our world look like when this is all over?” Recently, I had the […]

A Brief History of Optotype

You’re sitting in your eye doctor’s office and they pull out a chart of what appears to be a random selection of letters. You breeze through the first few lines, but by the bottom you’re starting to second-guess yourself. Is that an F or a P? Or maybe an R? At this point you may […]

Notes from Design Camp 2019

Every October, MJM sends some of it’s creative team to the fall wonderland of Branierd, MN to attend Design Camp, an informal design conference with nationally renowned speakers and special workshops. Read our three campers’ reflections from this year below! Alison What do I love about Design Camp? First there’s the swag bag, then it’s […]

MJM Designers Participate in AIGA South Dakota Stamp Show

Earlier this month, we had the opportunity to participate in a group show created by AIGA South Dakota — the South Dakota Stamp Show. For this show, AIGA asked 13 area designers to each create a set of five concept postage stamps around a topic related to our fair state. There was a lot of […]

Accessibility for All: Why Accessibility Matters and Where to Start

Web accessibility has been on a lot of people’s minds recently as everyone from presidential candidates to grocery stores have come under fire for websites that don’t comply with ADA standards. Because we work with several eye care clinics at Matt Jensen Marketing, accessibility is doubly important because the chance that someone with a visual […]