ALPHAEON needed to grab the attention of some high profile surgeons and clear their calendars for a reception they would be hosting at the High West Distillery in Utah. We couldn’t send them any old flat invitation. Ophthalmologists tend to have incredibly busy schedules, so the invitation needed to be alluring, memorable and give them a taste of what was to come.
We wanted to send these surgeons a message in a bottle, but thought they might appreciate a taste of what was originally in the bottle as well. We sent them each a batch of High West’s 36th Vote Barreled Manhattan and opted to keep the message on the outside.