Display Window of Opportunity
“Giving neglected art supplies a second chance at life is the best thing since jam on sliced bread!”
In many ways, spreading jam on a slice of toast is a lot like paint on canvas. Or fun fabric patterns on a soft pillow. Maybe even googly eyes glued to found objects. Each thing is better when combined with another. Toast is better with jam. Canvas is better with paint. Googly eyes are great on anything. Artists are better when they have the materials they need to make their art, and the business classes they need to help them succeed. JAM Art & Supplies in downtown Sioux Falls helps make all of these wonderful combinations possible, and many more. JAM spreads the love of art all over our community, and we’re better for it.
Toast is better with jam. Canvas is better with paint. Googly eyes are great on anything. And artists do better when they have the supplies they need and an occasional class to develop their skills. JAM Art & Supplies is a creative reuse center that provides both.
As such, we were honored when our friends at JAM Art & Supplies invited us to develop a window display to create curiosity, whimsy and intrigue in their downtown storefront. It also needed to creatively communicate the philosophy behind JAM.
Proposing a Toast
We had a great deal of fun in our own JAM sessions imagining what their window displays could be. It had to be playful, bright and inviting. Our team has a quirky sense of humor and puns are always on the table, so it wasn’t surprising that playing with the name JAM imagined as spreadable art supplies captured our hearts so completely. It was a perfect fit to communicate JAM’s mission.
With a theme in mind, we got to work designing plans for larger than life icons and props. A challenge we faced was the distance at which people would encounter the display. So we took our illustrations and icons to a whole new scale.