What Designers Really Do and Why You Need One
I’m Joel Jochim, and I’m a designer.
There. I said it.
But before you assume that I only “make pretty things” for a living, let me explain what I really do.
Before anything can be made attractive, a designer has to become a puzzle solver who takes the constraints, wants, and needs of clients and moves them from nebulous ideas to concrete deliverables such as brand identities, billboards, slide decks, websites, social media pages, the occasional boat wrap (!) and, of course, an array of printed materials.
It’s rare for our clients to know exactly what they want at the beginning of a project so we bring shape to their thoughts. We work through scenarios and solutions — often for weeks and even months — and, only once all the obstacles have been overcome, do we package it all in an attractive way.
Designers — especially my colleagues at MJM — also tend to take criticism and feedback with grace. We know that the honest input of others is vital to getting a project over the finish line and without it we’re only as good as our own perspective. That’s not to say we’re pushovers; we’ll share our perspective as needed. We’re just more interested in everyone else’s thoughts.
Admittedly, everybody designs things in some capacity or another. Canva and the like have made it accessible and that’s a good thing — the more people who understand what it takes to pull together something simple like a Facebook post, the better.
A full-time designer, however, has special skill sets that can span the multiple demands of a project. We never stop learning new technology and techniques for photography, illustration, animation, video, social media, and on the list goes.
Maybe most notably, we’ll hang in there until the very end. We may miss the mark at times, but we’ll always try again…and again until we get it right for our clients. Not only are we puzzle solvers, we’re addicted to progress, to the process of making something better than it was when we started, to seeing it evolve into something that delights our clients and drives home their message.
Sound like something your business needs? Contact the experts at MJM!