The Problem
Artisan 57 approached us with an idea and a sense of style for approaching the invitation and other materials for their annual appreciation event. Maintaining a focus on celebrating beauty, skin, and art, our challenge was to bring together all of the ideas for promoting a premium event.
The Process
With an idea and a sense of style established, our team worked to ideate and create materials that embraced the fluidity of hand-drawn typography while maintaining a polished, professional appeal for a premium event. We worked with Artisan 57 to identify words that best describe their personal brand, and we used these words to create an original art piece. We also considered how to incorporate the idea of beautiful portraits into the event.
The Solution
The typographic portrait created showcased the playful, yet elegant personality of the Artisan 57 brand and proved to be versatile for printed and digital materials. We used the image to promote the exclusive event digitally and through the client’s mailing list. We also incorporated the opportunity to get personal portraits photographed at the event in specially crafted picture frames in celebration that “you are a fabulous work of art.”
