The Problem
ALPHAEON needed to grab the attention of some high profile surgeons and clear their calendars for a reception they would be hosting at the High West Distillery in Utah. We couldn’t send them any old flat invitation. Ophthalmologists tend to have incredibly busy schedules, so the invitation needed to be alluring, memorable and give them a taste of what was to come.
The Process
We wanted to send these surgeons a message in a bottle, but thought they might appreciate a taste of what was originally in the bottle as well. We sent them each a batch of High West’s 36th Vote Barreled Manhattan and opted to keep the message on the outside.
The Solution
Nestled in a bed of ALPHAEON red packing material, each ophthalmologist received an invite in the style of old wood-cut typographic prints, tied up nicely with a red ribbon. It’s an invitation you’d be apt to keep around, and we’re confident this bottle will stay on these surgeons’ shelves as an anchor for the memories of their experience at the High West Distillery with their friends at ALPHAEON.