Experience design is part of our DNA at MJM and we love to work with clients who see the value in creating rich experiences. When OTA approached us to design the print collateral and the experience around their OTA:Bismarck event, we jumped at the opportunity.
Extending the Experience
While most OTA events focus on bringing creatives and thought leaders from across the country to the region, they wanted to try something a bit different for their first ever event in Bismarck. They had recently launched their OTA Builder program which is a fellowship program of sorts for up-and-coming creatives, entrepreneurs and forward-thinkers who are making connections and growing community throughout the South Dakota, North Dakota and Minnesota region.
For this one-day event, OTA wanted to provide each Builder with a platform to share their ideas and projects with a wider audience, something many of them would not have had the opportunity to do otherwise. This event needed to be something truly special not only for the Builders but also the attendees who came to learn from and connect with them.