The Problem

Effortless is a young company with a disruptive service. They are a tech company that hates when technology gets in the way. What makes them special is the specialized suite of services that lets businesses focus on what they do best, rather than the technology they use to get there. Effortless wants to make a national splash by reimagining their brand and by executing on a successful marketing campaign targeted towards a narrow band of sales agents and business decision-makers. But how do you sell the idea of “less”?

The Process

We started by digging into the greatest points of pain for cloud computing and IT users. We discovered that business executives are often distracted by decisions about technology and security, and lose a great deal of their time better allocated elsewhere. Effortless is a complete package that creates opportunities for executives to worry less, fear less and stress less when it comes to decisions about technology and security. Looking at the cloud computing competition, we found an overabundance of cliché cloud marks. We knew we had to take Effortless Beyond the Cloud in both the way they talk about themselves and the image they present to their clients.