Growing up, I saw more than my fair share of the optometrist’s office. My dad is an optometrist, so my brothers and I were plenty familiar with the exam rooms, the walls of stylish frames flanked by mirrors, and of course the phoropter.
But there is one piece of optometric design that I can’t claim to have seen more than anyone else: the visual acuity chart. You know, the one the eye doctor uses to check your vision, with the lines of increasingly smaller letters. It’s everywhere.
It famously featured in a scene from the 2001 film America’s Sweethearts in which the visual acuity chart spells out “I-L-O-V-E-Y-O-U.”
“Read from the top line, Sasha.”
The chart imposes some fairly strict creative limitations but offers a format that is instantly recognizable to the general public. Much like a Venn diagram, it is a playground for creativity. And a breeding ground for visual puns.
https://i1.wp.com/mattjensenmarketing.com/wp-content/uploads/2020/02/We-only-have-eye-for-you-01.png?fit=1000%2C567&ssl=15671000Brady Holmhttps://mattjensenmarketing.com/wp-content/uploads/2019/09/mjm-logo-nav.pngBrady Holm2020-02-14 17:59:332020-02-25 21:37:48Eye Charts in Popular Culture