Even the most interesting video will fall flat if the audience is distracted by bad lighting. Here are some quick tips. Key Light The main light source in your shot is called the key light, and in a basic shot this light provides most of the illumination. Unless the intent is to create a dramatic […]
Tim is a graphic designer at Matt Jensen Marketing.
One thing that keeps a lot of people from creating video content is the perceived high barrier to entry. Specialized lights, sound equipment, a camera that costs more than your car—that shopping list is the tip of the iceberg, and then you still have to learn how to use all that gear. The good news […]
Tim is a graphic designer at Matt Jensen Marketing.
As a visual thinker and as a storyteller, it’s hard for me to imagine a more potent medium than video. Books (on real, honest-to-goodness paper) will always be my first love, but video allows you to join the power and immediacy of images with the drama of a story unfolding over time. Visual elements paired […]
Tim is a graphic designer at Matt Jensen Marketing.
This week marks our third week “back at work” after quarantine. For nearly four months our team, like most teams, had been among the millions worldwide who suddenly found themselves working from home. While MJM has always had a few remote team members (two on the West coast and one in the Twin Cities) the […]
Tim is a graphic designer at Matt Jensen Marketing.
It feels a little like we just moved out of our parents’ house and into our own place. We had to buy our own microwave, scrounge a toaster from a friend and buy a couch or two. And some plates. And a broom. MJM is growing up. Where we’ve been — the MJM origin story […]
Tim is a graphic designer at Matt Jensen Marketing.
Mass Media vs. Personal Relationships There are two general approaches to how people and brands use social media channels. The first is to broadcast, trying to get as wide a distribution as possible for each piece of content. This is the way people approach traditional media like print, radio, and television. The second approach to social […]
Tim is a graphic designer at Matt Jensen Marketing.
The Handshake Machine Imagine setting up a machine at your front door to shake hands with everyone who comes to visit. (This would actually be a great gimmick for the first person to do with it, but bear with the analogy for now.) This marvelous handshake machine greets your guests automatically as soon as they […]
Tim is a graphic designer at Matt Jensen Marketing.
What is a raster image? What other kind of image is there? You might think that a picture is a picture but when it comes to using your images in print or on the web, there are some very important distinctions to be made. The most important of these distinctions is between vector images and raster images. […]
Tim is a graphic designer at Matt Jensen Marketing.
Try this next time you’re at a restaurant: –What can I get for you, sir? –Well, I’m hungry but I’m not sure what I want. –Do you want me to give you more time with the menu? –No, why don’t you just make some things and bring ’em out. I think I’ll know what I […]
Tim is a graphic designer at Matt Jensen Marketing.
Possibilities usually come disguised as hard work. Don’t expect your next project to be easy. Things fall apart Anyone who tries to make something or do something finds that there is resistance. It’s an accepted fact of life that things tend toward disorder–cars break down, paint peels, joints begin to ache as we age. We […]
Tim is a graphic designer at Matt Jensen Marketing.