Entries by Sara Patterson

Why Settle for Being Persuasive? Build Buy-In Instead.

Chances are, you’ve had to be persuasive before. It’s a natural part of collaboration, leadership, and just plain being on the team. Need to build a case for more marketing dollars? Need to appeal for another employee? Need to prove that one of your tactics isn’t working and present a better way?  Then you’ll need […]

Your Five-Minute Communication Workshop 

During college, I always knew the school year was winding down thanks to the gaggle of seniors lined up outside my dorm room door. A dazzling resume was the first step to them landing choice jobs after graduation and rumor had it I could help. One after another, they’d shuffle in and ask me to […]

5 Tips to Being Master of (Virtual) Ceremonies

Virtual events have been a staple this year. There’s no need to rehash why, but now that we’ve grown comfortable with them, they’re here to stay in some form or another. They can’t replicate the connection of in-person gatherings; however, a virtual event can be an affordable, easy-to-execute bridge between the larger events your organization […]

How to (Actually!) Deliver an Outstanding Customer Experience

I used to dread calling the doctor’s office. It wasn’t that it led to stepping on the scale (though that also wasn’t always pleasant) or the occasional shot or two. It was that it led to music. Invariably, I’d be put on hold while the scheduler took another call, and for a few torturous minutes, […]