Entries by Matt Jensen

Knowing Your Practice Is No Longer Optional

When most ophthalmologists hear the words performance metrics, they generally think two things: utilization and collection. How many patients per day do I see? What do accounts receivable look like? What are the practice’s monthly collections? Is there money in the bank to meet payroll? These measures are after-the-fact metrics. They do not provide information […]

Practice Profile: Vance Thompson Vision – Let My People Glow

Every organization has a structure that comprises how it accomplishes its tasks, how it engages its employees, and the type of managerial style used. Many businesses, including ophthalmology practices, use such structures to perform their day-to-day operations. Although it may not be intentional, a style eventually surfaces. There is the Matrix model, the Hierarchical model, […]

Here Comes the Sun: Marketing Your Premium Practice

Summarizing the last 24 months in song would be quite the contest. BJ Thomas’ “Raindrops Keep Falling on My Head” would be vying for a spot with Pink Floyd’s “The Wall” as the most appropriate song for the industry’s economic blues. Beck’s “Loser” would easily win out over a similarly titled anthem from the Beatles […]

Marketing Solutions for a New Economy

Traditional marketing is simple: create demand, make the phone ring, and close the sale. Demand is typically measured by new leads, consultations, and surgeries. The tools with which we have created demand have been print, radio, television, and the web. The current economic climate, however, has sent many centers into a tailspin, and physicians and […]

Premium IOLs: It’s All About Timing

Many baby boomers have spent the last few years denying that their gradual loss of vision is impairing their ability to enjoy daily activities. By the time these individuals muster up the nerve to respond to the advice of their primary eye care provider, friends, or family to do something to improve their vision, the […]

How to Create an Exceptional Experience for Patients

Adopting great customer service as an overall philosophy is key to your practice’s longevity in the LASIK market. Simply selling the red carpet treatment to your patients is not enough. It is essential for you to deliver excellent care consistently. This article addresses the gap between your practice’s image and reality, and it offers advice […]

How To Market Your Refractive Practice

Are your marketing efforts producing healthy call volumes and a strong conversion rate? If the quantity of incoming, positive telephone calls could improve, then read on for suggestions on how to increase your refractive volumes with strategic marketing maneuvers starting at the practice level. Start with What You Have In terms of marketing dollars, it […]

Establishing Core Values in the Workplace

Core values are patient-centered principles that guide the actual tasks that we do. The goal is that every action taken will optimize the overall experience of the patient. Just as doctors take a Hippocratic oath to “do no harm,” our clinic’s team took an oath to deliver the best refractive surgery care and ensure the […]