Entries by Matt Jensen

Marketing is Your Last Step

It was my first day at a new job and I walked in, quite literally, to phones that were ringing off the hook. Curious, I approached the area where a pair of receptionists, who, as pleasant as could be, were fighting a losing game of whack-a-mole with the blinking red lights on their consoles. When […]

Patient Experience Training

The amount of time a patient spends with a doctor is a small percentage of the time they actually spend in the office. On average, patients spend about seven minutes with the doctor. If a consult appointment is two hours, what do you do with the rest of that time? Doctors and other team members […]

Millennials and the LASIK Experience

Laser vision correction is transformative. A patient can enter your office one day with a visual acuity of 20/400 and return the following day 20/15. That is no small feat. Years of research and development, FDA approvals, and just plain hard work have made LASIK one of the safest and most effective surgeries in the […]

Patient Pay, Patient Wait and the Customer Experience

As the cost of health care from the patient perspective increases, so will patients’ expectations of their providers. Out-of-pocket expenses have always been a point of contention in the health care industry, and this tension only increases as the field of health care takes a more dominant stance in what we talk about each and every day. […]

The Educational Process Empowers the Staff

There are many different approaches to educating your staff. Although various tactics may be effective, be certain to ensure that your staff is involved in designing their own education within the areas that it affects them. We suggest trying some of the following strategies. Our staff members here in Sioux Falls, South Dakota, really enjoy […]

Marketing Laser Cataract Surgery in Your Practice

When marketing femtosecond laser technology in conjunction with cataract surgery, it is helpful to reference past marketing principles that have proved effective in multiple industries. We look back to the 1980s when “the four Ps of marketing” ruled how one brings any product or service to the market. The four Ps — which stand for […]

You Want to Advertise? You Need a Marketer

Although, nationwide, refractive surgery volumes are still relatively flat, many practices are finding strategic advertising efforts have a positive impact on their clinical and surgical caseloads. Some ophthalmologists believe that achieving higher volumes should be as simple as calling the cable station and asking for a bundled advertising package. This approach is dangerous, as it […]

Weeping for Wine

Maybe it was the setting. Or perhaps the time of year. We’ve always loved the autumn. But somehow this trip to the Napa Valley of California was markedly different than others before it. It was three years earlier that our first trip had occurred  and so so so much had changed in that time. We’d […]

Social Graces: 9 Keys to Using Social Media in a Practice Setting

Social media has changed the landscape of the Internet, and it has changed the way in which many industries conduct business. Health care is no different. Increased connectivity and peer-generated education have made it more important than ever for practices to expand their expertise into new mediums to help patients achieve their best possible outcomes. […]

Knowing Your Practice Is No Longer Optional

When most ophthalmologists hear the words performance metrics, they generally think two things: utilization and collection. How many patients per day do I see? What do accounts receivable look like? What are the practice’s monthly collections? Is there money in the bank to meet payroll? These measures are after-the-fact metrics. They do not provide information […]