It’s becoming more and more common for companies to practice “brand activism,” instigating social change for causes that align with their values. Patagonia’s long-standing fight to preserve natural resources and habitats comes to mind. The company and a growing list of others is proof that customers don’t just care about the products and services you […]
Justin is the Managing Director of Non-Profit Accounts for Matt Jensen Marketing.
Read more articles by Justin
Many of us already know the feeling and those who don’t are likely to one day experience it. We’re talking about the gut-wrenching feeling that comes when you’re trying to post on social media for work, but the password that opened Facebook and Instagram the day before is rejected today. Instead of seeing the normal […]
Justin is the Managing Director of Non-Profit Accounts for Matt Jensen Marketing.
Read more articles by Justin
In the United States, nonprofit marketing can be a mercilessly competitive arena. Based on some estimates, there are up to 3,000 charitable organizations started every day, many of which don’t succeed beyond a couple of years. Donor solicitation is ubiquitous, whether in person, direct mail, telemarketing, or through a bevy of digital mediums. “Giving Units” […]
Justin is the Managing Director of Non-Profit Accounts for Matt Jensen Marketing.
Read more articles by Justin
To be more precise, that is the question organizations often unwittingly face as they seek to stand out in an ever-growing sea of smartly branded products and enterprises. And while the question of differentiation may not seem as existentially vital as Shakespeare’s original soliloquy, the wrong choices may leave your group suffering self-inflicted blows that […]
Justin is the Managing Director of Non-Profit Accounts for Matt Jensen Marketing.
Read more articles by Justin
I recently had a conversation with the leader of a nascent nonprofit regarding his agency’s branding efforts. As is the case with many in charity related work, this man is interested in creating positive change in the world by diving into problems and “fixing” them. Unfortunately, as is also the case with many in the […]
Justin is the Managing Director of Non-Profit Accounts for Matt Jensen Marketing.
Read more articles by Justin