Why do we give gifts at work? After all, the stress that accompanies picking out just the right gift is in no short supply as the holiday season approaches. Why do we pile it on? There’s good reason, so I hope you’ll forgive the Grinch for such musings. The benefits of group gifting have been […]
Brady is a graphic designer at Matt Jensen Marketing.
There are plenty of marketing strategies that aren’t worth the time, dollars, or guesswork. Building customer personas isn’t one of them. The vast reach of social media and the web in general can be a siren song to many marketers and business leaders — it seems logical that the more people who see and hear […]
Brady is a graphic designer at Matt Jensen Marketing.
We have a curious team at MJM, and we’re always engaged with learning to improve our work and ourselves. Having recently emerged from remote work lockdown, we asked our design team to share some of their favorite online learning resources. Kirstie CSS-Tricks: Lately, this has been the first place I turn to when I have […]
Brady is a graphic designer at Matt Jensen Marketing.
Do we really value lifelong learning? The value of lifelong learning has long been extolled. For those of us that are knowledge workers, it’s essential. But as much as we tout that as a value, our behavior rarely reflects it. It’s easy to become distracted and even complacent with our learning, more so than ever […]
Brady is a graphic designer at Matt Jensen Marketing.
As our local team began planning the return to our office space, we needed a plan for rearranging our office layout in light of social distancing guidelines necessitated by COVID-19. In the past, we gathered together in a conference room or around a whiteboard wall for this task. Or we just started moving furniture around […]
Brady is a graphic designer at Matt Jensen Marketing.
A variable font is one font file that has flexible properties, allowing it to function as multiple fonts. Typically a typeface is available in a limited number of styles, such as the varying weights of light, regular, medium and bold, and often corresponding italics. Each style requires a separate font file. With a variable font, […]
Brady is a graphic designer at Matt Jensen Marketing.
Growing up, I saw more than my fair share of the optometrist’s office. My dad is an optometrist, so my brothers and I were plenty familiar with the exam rooms, the walls of stylish frames flanked by mirrors, and of course the phoropter. But there is one piece of optometric design that I can’t claim […]
Brady is a graphic designer at Matt Jensen Marketing.
A brand is not a logo. Nor is it just a combination of logo, typeface, and color. And it’s not just the products and services the company offers. It’s a bit more. It might seem like a silly distinction to draw, but we believe it’s an important one to recognize. So, let’s set some quick […]
Brady is a graphic designer at Matt Jensen Marketing.
When we set out to redesign our business cards, we knew we didn’t want to go the standard route – we wanted something that would help tell our story. We had already been digging into the symbolism and imagery of wayfinding when we redesigned our logo. In that process we stumbled upon a fascinating shape […]
Brady is a graphic designer at Matt Jensen Marketing.
It’s been said that to craft an excellent experience for your customers, you should think of a specific person and craft the experience with them in mind. The exercise helps identify the sort of things that solve pain points or create delight for real people. As a team, we often recount experiences we’ve had with […]
Brady is a graphic designer at Matt Jensen Marketing.