Entries by Alison Raaen

Snack-sized 2022 Trends in Marketing and Communications

Just like your favorite snack tray, your communication and marketing efforts are all about balancing sweet and salty, crunchy and soft, healthful and indulgent. Consider this your charcuterie board of salient trends for 2022.  Social Media If 2021 was the year of experimenting with video, 2022 will be all about getting the right mix of […]

Social Media Tools & Trends You Can DIY (and Ones You Shouldn’t)

Show of hands: keeping up with social media trends comes naturally to you and you eagerly anticipate the next round of updates for Instagram and Facebook? Ok, got it. The two of you who raised your hands can put them down now. Whether you’re a step away from #influencer status or the thought of adjusting […]

Scripting: The Security Blanket Your Business Needs

“Hello, thank you for calling ABC Office. How may I help you?” “Hi, I need to check the activity on account #4145.” “Your name?” The caller gives his name and as the receptionist pulls the account up on her computer, he explains that it actually belongs to his dad. “It’s okay though. He asked me […]

Thoughts on 36 Days of Type 2020

36 Days of Type is a global challenge to draw, illustrate, and letter the 26 letters and ten numerals in the Latin alphabet over (you guessed it) 36 days. Artists world-wide share their letterforms on social media using #36daysoftype, creating a massive catalogue of experimental type. Our design team once again chose to participate, you […]

Thoughts on Design Camp 2018

Our content team voyaged north to Design Camp for inspiration from leading creatives, technique sharing and time together. Here were some takeaways from the team: The theme of this year’s Design Camp was “Inside Out” and the goal was for everyone to put it all on the table—personally, professionally and creatively. As a classic reserved […]

Designers Tackle the 36 Days of Type 2018

#36DaysofType Each day a new character, and in our case, a new designer as we passed around the alphabet to explore type, animation, illustration, storytelling and more. Designers and illustrators around the world participated in 36 Days of Type by posting to instagram and connected with the #36DaysOfType hashtags. We decided to tackle the challenge […]

A Designer’s Guide to Finding Great Images

Much of our print and digital design work is complimented by compelling images. Great campaigns might only need one, while a set of brochures is helped by a few dozen. They can add a touch of real life to abstract concepts or evoke a visual feeling about the subject. Like any other part of the […]

Can You Read Me Now: Choosing Fonts for Cataract Patients

All over the country, doctors and their teams work hard to restore vision for their patients. The ophthalmologist’s toolbox is outfitted with trusted, life-changing procedures and techniques like advanced cataract surgery with lenses that help patients rely less on their glasses. Eye care professionals help change their patients’ perspective by making the world brighter and […]

The Art of Making Cookies

What got you into cookie decorating? My mom and I have collaborated on cookie projects for years. Frosted sugar cookies are a classic Christmas tradition in my family (like many others!). From the beginning, I embraced it: rolling out dough, selecting shapes, working elbows deep in flour, covering each cookie with a little lake of […]